It was good to see an article by John Hyde of the Law Gazette about the confusion arising from Law firms’ names. There is little restriction on what you call your firm, in terms of it sounding similar to that of other firms, so problems can arise.
For example, the recent proposed changes by the SRA for publishing decisions about Law firms should be considered in light of what becomes available in the press and online. If something like a decision against an intervened firm goes live, in a format from the SRA that has limited information, huge confusion can arise.
Robots from “Solicitors from the Cess Pool”-type websites can trawl the net and could automatically populate their information… wrongly. If you search online for a now-closed firm and only find an innocent firm of a similar name, reputations can be damaged…
You can read the article here – https://www.lawgazette.co.uk/obiter/mistaken-identities/5064958.article